By P Chong
“Whatever the mind of man can conceive
and believe, it can achieve” – Dr. Napoleon Hill
Edward de Bono would attribute man’s ingenuity & creativeness
to having the ability to think “outside the box” (lateral thinking).
These two great men above have time & time again been proven to be right in their philosophy by man’s achievement in the number of creative inventions & innovations. One such creative design is demonstrated by the extraordinary air umbrella which is absolutely different from its traditional typical umbrella with a canopy.
This “air umbrella”, designed by South Koreans Je Sung Park & Woo Jung Kwon, has no canopy, instead, a slim pipe blows enough air to keep the rain away. The user can control the length of its stem & the scale of air cover at will. This cool creative design breaks the traditional thought on the shape of umbrella. It is also eco-friendly as it reduces the use of plastics or other paper or cloth materials for the canopy.
Its stem can be conveniently extended or shortened
Now, you don’t need to wait for the storm to pass.
You can dance in the rain.
You can even “Sing in the Rain” as Gene Kelly did
in the feature film of the same title.
It’s handy to be carried around whatever the weather.
Are we gonna see a change in the atmosphere of the rainy landscape?
Paul Chong's Blog 
The umbrellas are very beneficial as they provide protection and shade from the oppressive heat of summer as also against the monsoon rains. Apart from providing the much needed shade and protection during rain or sunshine, market umbrellas are very advantageous as they cover a much wider area and a lot many people can use it instead of only one or two. ‘
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